Zara
Collaborating with agency Baron & Baron and multi-faceted artist Ignasi Monreal, I had the pleasure of helping bring to life Ignasi’s gorgeous portraits for Zara’s Spring 2022 campaign. The final result is a bespoke animated film using a mix of cel and 3D animation that was featured both digitally and in-store that showcase Ignasi’s work and Zara’s latest collection from their Women’s Studio Collection.
Texture
We spent a lot of time exploring methods of animation and how to incorporate painterly textures.
Cel animation
Incorporating cel animation elevated the project and added an element of realism to the creatures that peppered throughout the piece.
Projection mapping
Adding a some 3D allowed us to provide an unexpected level of depth.
Role: Art Direction & Animation
CREATIVE DIRECTION: MIKE SCHAFFER
ILLUSTRATION: IGNASI MONREAL
2D ANIMATORS: BRIAN O’DONNEL, Salmah BeyDoun
C4D ANIMATORS: DEVIN HAYES, CHRIS SZETO, EDDIE LIVINGSTONE
PRODUCER: ESTHER MONTGOMERY
MADE AT THE MILL NYC
