Designed for Facebook at the Mill, this was the second version of the cel animation style. Making sure we were culturally accurate was the challenge we faced in “Family Business” India. Their goal was to create a piece that would really resonate with viewers in the Indian market, along with the various social deliverables. We spent a lot of time researching the various locations featured in the story, finding references, and looking up satellite imagery to ensure the story was accurate. Afterwards, our talented team begins illustrating and adding details specific to our findings. In itself, the project was a journey of discovery, and it turned out so beautifully. It was a pleasure working on this project from beginning to end.