The other brand is just expensive tech.

Google is luxury.

We were approached by Google to create a campaign to launch the Pixel 7 and 7 Pro along with their new earbuds and watch. Our task was to present their new products as luxuries that stood out from the competition. To attract and invite people to touch, feel, and ultimately buy the product, capturing the product's beauty and tactility were essential.

To get started, we had a lot of fun experimenting with new ways to display these beautiful objects. We created a luxurious look by playing with lighting, prism lens effects, and cinematic camera movements.  

Meanwhile, Autumn De Wilde was directing a live action shoot in Barcelona, Spain. The team was greatly influenced and inspired by the design and architecture, which led to a progression in the style and design of the campaign. As a result of Xavier Corbero's influence, we incorporated all our earlier explorations and created the final campaign